Professional Video Services
Austin County Media Can Help You Create A Number of Professional Videos For Your Business, Organization or Social Platform
There is no better way to reach your customer than through video. Most people will watch a video before reading an article or advertisement. These days, growing companies have their own YouTube Channel filled with informational videos explaining their company and their company’s products. This can range from what they carry, to how to use a particular product, to reviews of them. So, if you need video work done for your company we’ll be glad to assist you! We’ll sit down with you and go over the things you would like to get across to your audience and capture that in a quick video/commercial that can be used for online advertisement either with us or another online source.
Video is very time consuming, not just in the capture of it but also because the customer typically wants several changes made before the final cut and this adds to the time involved. This is why there is a variation in price. It depends on the amount of time that is involved with the production of your commercial. But, once your commercial is made, it can be shared or embedded anywhere on the web. Below are a few of the commercial videos we’ve made for clients.
***NOTE*** The price is variable because it really depends on what the customer is requesting as well as how much time and editing is required for the final product. But, for a ballpark price, the average video is around $500 each but, is discounted if more than one video is requested.
Examples Of Different Types Of Professional Videos
Below we have several different styles of commercials that we have done for ourselves and other businesses. These are a sampling of what can be done to help give you some ideas for your own commercial.
The Sealy ER’s commercial has two individual speakers that you “meet” in the video. They speak directly to the viewer and explain the facilities’ different services. This style of commercial is used when it is important for your audience to know particular people associated with your business, i.e. the business owner, manager, etc. Or, to give a more personal feel to your video.
Video With Narration
Video with narration is good for when there is no particular person who needs to be introduced but, rather, the business, organization or facility as a whole is being shown to the audience. This type of video is good when you want to showcase a location or a particular service that a business offers.
Animation With Narration
A good commercial can move people to action. It should be informative enough to give complete details yet short enough to catch and maintain the audience’s attention. Commercials should be around 30 seconds.
Our Shop Austin County Commercial is animated with a narrator providing the dialogue. This is another good way to reach your target audience but, does not require any footage or people or places to be filmed. Animations are normally accompanied with snappy music and a lighthearted feel. They are excellent for many business situations.
Music With Text
Serenity Massage elected for a non-verbal commercial that displayed their services with text and gentle music in the background. This is usually the cheapest form of commercial as there is not much editing that has to take place. This is a good generic video format to help get your business name out there.
Promotional videos are basically commercials but, also more than just a commercial. They are usually longer and are more in depth. They also tend to have more of an air of professionalism to them rather than being a sales pitch. They tend to be created for a particular group or business in mind. They usually detail a product or service or line of products or services but their aim is not the average consumer. They also can give overviews of a business in general, holiday greetings to customers, etc. Basically, anytime a video goes more than a minute, it leaves the realm of a commercial and starts to become a promotional video.
Tutorial videos seek to educate the viewer. This is usually on a specific product or service a business is offering. Below are a series of tutorial videos that we created for Brazos Valley Schools Credit Unions. They range from simple accounting to how to use their online website.
Testimonial videos are a great way to let satisfied customers tell the world how great your product or service is. Testimonial videos work well in an advertising strategy because they are more than a corporate sales pitch. These are real people who liked what you’re offering that can actually be contacted to verify their authenticity. Below are a number of testimonail videos we did for Brazos Valley Schools Credit Unions. ***NOTE*** Testimonials are not always customers. In the Frank Mena Testimonial Video below, Frank is an employee and tells why he likes working for the company. So, testimonials can take on almost any facet you’d like.
Sometimes you may find that you want to get a longer message out or try to build an audience around your product or topic. In this case you might consider having a show. Below are examples of a show we came up with called “Down Home Dining” in which we spotligted a couple of our local restaurants.